Our Mission

Once upon a time, there were a couple of book-loving parents. They dreamed of a world in which all the kids were in love with reading. Their aim was to help kids discover the ability to get lost in books and to laugh and cry with the characters. To help kids identify with the challenges in the stories and explore resolutions along with the characters. They also realized that there were many kids for whom accessing a book was a distant dream. Thus was born GetLitt! – where kids can not only discover, access and fall in love with books but can also help in reaching these amazing books to every nook and corner of the world.

Our Team

  • Richa Sethi

    Richa Sethi

    Co-Founder & CEO

    Richa is a seasoned entrepreneur with deep focus on making stories accessible & fun for children. She holds 18 years of professional experience in product management, business development, marketing and business planning. Her passion to bring literary and creative skills to children led her to co-create Writer’s Bug. Richa has been a business mentor with Technoserve Foundation, USA & Cherie Blair Foundation and winner of ‘Rising Stars India 2016’ award from WeAreTheCity. She is a certified NLP practitioner and MBA from MDI, Gurgaon.

  • Priya Rajive

    Priya S. Rajive

    Co-Founder & COO

    With an MCA and a few years of working in the software industry, Priya decided to follow her heart, and added a thoroughly enjoyable stint as a middle and senior school math teacher to her varied kitty of experience. A fitness enthusiast, she has run marathons and has also armed herself with a teaching certificate as a yoga instructor for children. She has a deep passion for books, stories and all things literary and this led to the co-creation of Writer’s Bug. She believes stories are a wonderful medium of learning, exposure and expression, and dreams of making this accessible to all kids.

  • Aishwarya

    Aishwarya Ravindran

    Content Associate

    Aishwarya is a St. Xavier’s graduate and a former Teach For India fellow from Mumbai. She has always felt that education and knowledge can change the current landscape of our country and is excited to be an agent of this change. Aishwarya believes that children have taught her and shown her that unconditional love exists and it is only when one pushes themselves outside their comfort zone are they able to create magic.

  • Parinita Shetty

    Parinita Shetty

    Social Media Content Manager

    Parinita works with children's books and young people in many different ways. She has worked as a bookseller in an independent children's bookshop, developed a reading programme for a community school, volunteered as a coordinator at the children's literature section of a local arts festival, designed and conducted various book-based events for kids, and has an MEd degree in children's literature from the University of Glasgow. She has written three books - The Monster Hunters, When Santa Went Missing, and The A-Z Djinn Detective Agency.

  • Anirban

    Anirban Roy


    Anirban Roy is a Technology leader par-excellence, with a reputation for delivery on the ground. He is globally experienced ‘C’ level executive with 29 years experience in Technology, 15 years of which were spent in deploying large scale digital applications globally across a variety of industries. Most of all, Anirban brings strong domain knowledge in Mobile Internet technologies and an ability to partner with businesses to transform business vision into innovative and leading-edge technology implementation.

  • Vishal Mohan

    Vishal Mohan Agarwal


    Having held leadership positions in fortune 500 institutions, Vishal brings with him a repertoire of strategic, transformation and operational excellence within the retail/ commercial banking and information technology industries over a period of 18 years. He has proven experience in leading large scale, multi-year strategic transformation programs through customer centric experience definition, channel optimisation, target operating model design, process re-engineering, establishing COEs and transition management. He is experienced in assessing the impact of commercial, technical and regulatory considerations on conceptualization and delivery of products/ services within financial services.

  • Disha Nawani

    Disha Nawani


    Disha Nawani is a Professor and Chairperson of the Centre of Education at the School of Education, Tata Institute of Social Sciences, Mumbai. She completed her Ph.D from Jawaharlal Nehru University. She has been working in the field of elementary education over the past thirty years. Her work on different facets of education is widely published in academic journals, books and newspapers. More importantly, she has a keen interest in children's literature and is passionate about promoting good books among children.

Our Milestones

  • 1

    2012 & 2013 – TWB Lit. Fest

    An exclusive literary festival for children spanning two days bringing children, parents, schools, authors, illustrators and storytellers on one platform to experience together the unalloyed joy of reading, writing, storytelling and creativity.

  • 2

    2014 – Young Sparks

    In a first of its kind mentoring program in the fields of creative writing and illustration, 10 children, selected out of 17000 students, were mentored by published writers and illustrators for 3 months. Their stories and illustrations got published in a reputed children's magazine.

  • 3

    2014 & 2015 - HT No TV Day

    Curated the children's literary strand for HT No TV Day bringing together authors and storytellers to engage with children and give them exciting alternatives to TV. The event involved innovative combinations of spaces like the zoo and museum with concepts like scavenger hunt and code cracking.

  • 4

    2015 - Weaving Tales

    Our collaboration with Dr. Bhau Daji Lad Museum to create experiential storylines based on the rich history curated at the museum. The program brings together acclaimed children's authors and kids to explore the genre of historical fiction with the context of the museum exhibits.

  • 5

    2016– Content for Tata Sky

    Stepped into the digital space with content creation for India's leading DTH operator - Tata Sky - for their "ACTVE ENGLISH" channel. Created content for modules to help children develop aspects of writing skills like essay writing and letter writing.

  • 6

    2017 - GetLitt!

    Brought in learning from working in this space for 5 years to address one of the key issues in language literacy - motivating children to read. The app is aimed at making books discoverable and accessible to kids and at making reading a fun activity for them.